WhatsApp API Case Studies

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Tandhan

Manufacturing & Distribution

Tandhan: Dealer & Export Updates at Scale

Export and distribution teams broadcast shipment alerts and route dealer queries to the right desk — across India and Gulf trade corridors — from one WhatsApp Business number.

Last updated: 2026-07-22

1 number
India + Gulf corridors
Broadcasts
Shipment alerts
Routing
By desk / region
Dealers
Updates without phone tag

The Challenge

Dealers and export partners needed timely order and dispatch updates. Phone tag across time zones delayed confirmations during peak shipping windows.

The Solution

Utility broadcasts for shipment alerts to opted-in dealers. Shared inbox routes distributor queries by region or product desk. One Cloud API number replaces scattered personal chats.

"Ominiflow broadcasts shipment alerts and routes distributor queries to the right desk from one WhatsApp Business number."

— Export & Distribution, Tandhan

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