Shopify WhatsApp Abandoned Cart Recovery

Shopify WhatsApp abandoned cart recovery sends a checkout link after someone leaves the cart, on an approved marketing template, only if they opted in. The trigger is Shopify’s abandoned checkout, not a nightly export. One product name and a link beat a paragraph.

Template: abandoned cart template · where this sits in the stack: workflow #2 in the Shopify set · store connection: Shopify + WhatsApp.

The sequence

1. About 1 hour later. “You left {{product}} in your cart.” Button or link back to that checkout. Product image if the template allows it.
2. About 24 hours later, only if they have not bought. One extra reason: stock, a review line, or a small code if margin allows. Still one link.
3. About 72 hours later, only for carts you would have a person call. High order value. Then stop.

If they complete checkout, cancel the rest of the sequence. Sending “you left this” after they paid is how the flow gets turned off.

Category and opt-in

This is a marketing template unless the person is still inside an open WhatsApp chat with you. Marketing needs a stored opt-in — a checkout checkbox is the usual place. India rate is about ₹0.86 per delivered marketing template, so three touches to everyone is an expensive habit. Most stores should send touch one to all opted-in abandoners and touch two only if the cart is worth it.

Do not file the cart message as utility to save the rate. Meta rejects promo copy in utility, and a pattern of that hurts the number.

What to pass from Shopify

• Phone in E.164
• First name, first line-item title, checkout URL
• A flag when the checkout completes, so the sequence ends

Ominiflow takes the Shopify webhook without a Zapier hop for this flow. A results write-up from one electronics brand: cart recovery case study. Treat their rate as their rate, not a promise for your catalog.

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