WATI
Best for small teams wanting a fast self-serve WhatsApp inbox — watch Meta markup and Growth plan seat locks as you scale.
3-Way Comparison · India 2026
WATI vs Interakt vs AiSensy
India's three most-shopped WhatsApp BSPs — compared on what matters at purchase time.
If you are shortlisting WATI, Interakt, and AiSensy, you are comparing the platforms Indian D2C and SMB teams search most often. All three connect to Meta's WhatsApp Cloud API, but they differ on Shopify depth, CRM integration, automation builders, pricing models, and support. This page gives you an honest side-by-side before you commit.
Quick verdict
Interakt
Strong for Shopify D2C brands needing order notifications and campaigns — chatbot branching is lighter than full-stack platforms.
AiSensy
Built for broadcast-heavy marketing with large template libraries — CRM and multi-step automation are not core strengths.
Feature comparison: WATI vs Interakt vs AiSensy
Pricing, CRM, automation, Shopify, support, and migration — the rows Indian teams actually fill in before signing a BSP contract.
| Feature | WATI | Interakt | AiSensy |
|---|---|---|---|
| Best fit | Micro-SMB inbox-first teams | Shopify D2C & Instagram + WA | Broadcast-first marketing teams |
| Starting platform fee | ~$59/mo Growth (3 users) | Tiered plans + Meta fees | ₹1,999+/mo |
| Meta fee markup | Often 15–20%+ | Generally pass-through | Markup on some plans |
| WhatsApp Broadcast | Yes (basic campaigns) | Yes (segmented campaigns) | Yes (high-volume scale) |
| Shared Team Inbox | Yes (seat limits) | Yes (team inbox) | Yes (seat-based) |
| Chatbot / automation | Keyword triggers | Simple auto-replies | Drag-drop, limited branching |
| Zoho CRM | Zapier only | Limited / Zapier | Custom / middleware |
| Shopify integration | Add-on plugin | Native (Jio Haptik stack) | Standard plugin |
| COD order verification | Custom setup | Basic notifications | Template-based |
| Contact pricing | Per-contact tiers | Active contact tiers | Plan-based |
| Campaign analytics | Delivery reports | Delivery + basic engagement | Campaign dashboards |
| India support | Email / tickets | Chat / email | Ticket system |
| Onboarding | Self-serve | Guided (Jio ecosystem) | Self-serve + docs |
Who should choose which platform?
Choose WATI if…
- You need the fastest self-serve inbox with under 3 agents.
- CRM sync is not critical — Zapier is acceptable.
- Broadcast volume is low and Meta markup is modeled into budget.
Choose Interakt if…
- You run a Shopify D2C store and need native order notifications.
- Instagram + WhatsApp campaigns are your primary channel mix.
- You want Jio Haptik ecosystem backing and guided onboarding.
Choose AiSensy if…
- High-volume promotional broadcasts are your main use case.
- You want a large template library and campaign-first UI.
- Deep CRM sync and branching automation can wait.
Frequently asked questions
WATI vs Interakt vs AiSensy — which is best for Shopify D2C?
Interakt leads on native Shopify integration and Jio Haptik e-commerce depth. WATI and AiSensy work with plugins but need more custom setup for COD verification and cart recovery at scale.
Which has the lowest total cost in India?
Sticker prices are similar (~₹1,999–5,000/month). WATI often adds Meta markup; Interakt charges active-contact tiers; AiSensy markup varies by plan. Model Meta conversation fees separately for all three.
Which supports native Zoho CRM?
None of the three offer full native bi-directional Zoho CRM out of the box — WATI and Interakt typically use Zapier. Teams needing native Zoho often evaluate Ominiflow as an alternative.
Can I migrate between WATI, Interakt, and AiSensy?
Yes. WhatsApp numbers and Meta-approved templates can transfer between BSPs with 1–7 days downtime risk. Export contacts and document automations before switching.
Which has the best chatbot builder?
AiSensy offers the most visual campaign-bot UI among the three. WATI is limited to keyword triggers on lower tiers. Interakt focuses on auto-replies over multi-step branching.
Is there a better alternative to all three?
Teams needing native Zoho/Shopify, no Meta markup, unlimited contacts, and 24/7 India phone support often choose Ominiflow — with free migration from WATI, Interakt, or AiSensy.
Need native Zoho CRM + zero Meta markup?
Teams that outgrow WATI, Interakt, or AiSensy on CRM depth and transparent pricing often switch to Ominiflow — free migration, unlimited contacts, and 24/7 India support.