Low email registration conversion
Event invites in email get modest open rates. WhatsApp registration links often convert better — if attendees expect messages on the channel.
Events · WhatsApp Business API
WhatsApp Business API for Events
WhatsApp Business API for events automates registration confirmations, ticket delivery, schedule updates, and post-event feedback — with broadcast campaigns, chatbot flows, and attendee segmentation. Attendees need opt-in for outbound marketing messages.
Drive registrations, send ticket confirmations, deliver real-time event updates, and collect feedback for conferences, weddings, exhibitions, and corporate events on WhatsApp — where open rates often beat email for time-sensitive notices.
98%
Attendee message open rate
Attendee message open rate
45%
Higher registration conversion
Higher registration conversion
60%
Less day-of confusion
Less day-of confusion
3×
More feedback responses
More feedback responses
Can event organisers send ticket confirmations on WhatsApp?
WhatsApp Business API for events automates registration confirmations, ticket delivery, schedule updates, and post-event feedback — with broadcast campaigns, chatbot flows, and attendee segmentation. Attendees need opt-in for outbound marketing messages.
Yes. Send registration confirmations with QR codes, venue maps, and calendar links via approved Utility templates. Collect opt-in at registration for later marketing messages about future events.
Last updated: September 2026
Challenges We Solve
Last-minute schedule changes
Venue or speaker changes need instant reach. WhatsApp broadcasts update opted-in attendees in minutes.
Ticket and QR delivery
Attendees lose PDF tickets. WhatsApp delivers QR codes directly to their phone — still ask them to save or screenshot.
Day-of attendee questions
"Where is Hall B?" and "What time is lunch?" flood organiser phones. FAQ bots handle tier-1; volunteers handle exceptions.
Sponsor and exhibitor leads
Business events need fast lead capture from booth scans and networking sessions.
Post-event engagement
Feedback forms sent via email get low response. WhatsApp forms often perform better when sent within 24 hours of close.
Key Benefits
- ✓ Registration confirmation with calendar add and venue details
- ✓ Ticket and QR code delivery via WhatsApp
- ✓ Schedule change and reminder broadcasts to attendee segments
- ✓ FAQ chatbot for venue, parking, catering, and agenda queries
- ✓ Exhibitor lead capture with instant follow-up sequences
- ✓ Post-event survey and NPS collection via WhatsApp forms
Platform Features
Registration Flows
Landing page → WhatsApp opt-in → confirmation with ticket and venue map.
Ticket Delivery
QR code and e-ticket sent as image or PDF attachment.
Live Updates
Broadcast schedule changes, speaker swaps, and emergency notices instantly.
Event FAQ Bot
Answer venue, parking, dress code, and agenda questions around the clock.
Lead Capture
Exhibitor QR scans trigger instant follow-up with brochure and meeting link.
Feedback Forms
Post-event NPS and session ratings via WhatsApp native forms.
Use Cases
Conference registration
Ad click → WhatsApp registration bot → payment link → ticket and agenda PDF delivered.
Day-of updates
Session running late → segment broadcast to affected attendees → updated schedule link.
Wedding & social events
RSVP collection → reminder T-7 and T-1 → venue directions and seating info.
Trade show leads
Booth QR scan → instant brochure → sales rep assignment → meeting booked.
Real Business Results
See how teams in this vertical use Ominiflow to drive measurable outcomes.
Resources & Tutorials
Platform guides, YouTube walkthroughs, and template help to get your workflows live faster.
Related guides
Frequently Asked Questions
Can event organisers send ticket confirmations on WhatsApp?+
Yes. Send registration confirmations with QR codes, venue maps, and calendar links via approved Utility templates. Collect opt-in at registration for later marketing messages about future events.
How do I broadcast schedule changes to all attendees?+
Ominiflow broadcast campaigns reach opted-in attendee segments quickly — useful for last-minute venue or speaker changes. Attendees who only registered via email without WhatsApp opt-in need a parallel channel.
Can I collect event RSVPs on WhatsApp?+
Yes. WhatsApp forms and chatbot flows collect RSVP, dietary preferences, and guest count with automatic list segmentation for follow-up reminders.
Does WhatsApp work for trade show lead capture?+
Yes. Exhibitor QR codes trigger instant follow-up with brochure, product info, and meeting booking — routed to sales reps in the shared inbox. Lead quality depends on booth staffing and follow-up speed.
What is the best way to collect post-event feedback?+
Send WhatsApp forms within 24 hours of event close while memory is fresh. Response rates are typically higher than email surveys but still depend on event engagement and form length — keep it short.