Live product selling
Show products during a live video, then move interested viewers into a WhatsApp purchase journey with a CTA, QR code or campaign link.
Click-to-WhatsApp adsLive commerce automation
Turn Live Viewers Into Customers
Connect live video selling with WhatsApp, automation and CRM. Let customers discover products during a live stream, start a WhatsApp conversation, complete their purchase and trigger automated follow-ups — all through one connected workflow.
Ominiflow is the conversion layer around live commerce — not a replacement for the platform you use to go live.
Live video
Product journey
Host · Product showcase
On your livestream
Featured product
Premium Watch
₹4,999
Buy on WhatsApp
Live video
Product
WhatsApp
Automation
Order
CRM
Live viewers are not the same as customers
A live stream can gather hundreds or thousands of viewers. Most of that attention never becomes a conversation, a lead or an order — because buying still depends on manual replies and a broken path off the video.
Ominiflow is the automation layer between live engagement and conversion: WhatsApp chat, structured data, CRM and follow-up after the host goes offline.
- Ask product questions in comments or DMs and wait for a reply
- Search for the item after the stream ends
- Share name, size, address and payment details repeatedly
- Leave the live video to complete an order on another site
- Lose the conversation history when the stream is over
From live stream to customer — in six steps
Select a step to see how live video selling connects to WhatsApp, automation, orders and CRM.
01
Go Live
Show products on Instagram Live, YouTube, Facebook, or your own stream. Ominiflow does not host the video — it sits next to it.
Related: WhatsApp link generator · automation · CRM
Everything you need for live commerce
These are existing Ominiflow capabilities applied to live video selling — not a separate livestream studio.
WhatsApp commerce
Turn live-video engagement into a WhatsApp conversation where customers can ask, choose and buy without starting over on a website.
Catalog & storeAutomated product assistance
Answer pricing, availability, size and common product questions with chatbots or AI agents — and pass the chat to a person when it matters.
Chatbot builderWhatsApp Flows
Collect structured details inside WhatsApp — product selection, quantity, customer information and order fields — without sending people to a form page.
WhatsApp FormsCRM
Capture every interested viewer as a lead or customer, keep conversation history, and sync to Zoho, HubSpot or your existing CRM.
WhatsApp CRMPayment & order workflows
Connect the chat to payment links, Shopify or WooCommerce order flows, and Razorpay checkout. Ominiflow orchestrates the journey; it is not a payment processor.
WhatsApp paymentsFollow-up automation
Automatically follow up with customers who asked about a product during the live session but did not complete the purchase.
WhatsApp automationAnalytics
Track WhatsApp conversations, leads and conversions that start from a live-selling CTA. Live-platform viewer counts stay on Instagram, YouTube or Facebook.
AnalyticsNative in-stream product overlays and a hosted live studio are planned. Until then, run the live video where your audience already watches, and convert on WhatsApp with Ominiflow.
Built for businesses that sell through video
Fashion
Drop a collection live, then let viewers confirm size and colour on WhatsApp before the item sells out.
Related pageBeauty & cosmetics
Answer shade, ingredient and routine questions in chat while the product is still on camera.
Related pageJewellery
Handle making, size and appointment questions privately on WhatsApp after a live showcase.
Related pageElectronics
Turn spec questions from a live demo into a qualified WhatsApp conversation and an order workflow.
Related pageHome & lifestyle
Let viewers ask about dimensions, delivery and bundles, then send the right product path in chat.
Related pageD2C brands
Use live video for discovery and WhatsApp for checkout, COD confirmation and post-purchase updates.
Related pageRetail
Go live from the shop floor, check stock in chat, and complete or reserve the order on WhatsApp.
Related pageInfluencer commerce
Give creators a campaign WhatsApp link so product interest lands in your inbox, not only in comments.
Related pageB2B product demonstrations
Follow a live demo with qualification questions, brochure sharing and sales handoff in CRM.
Related pageProduct launches
Open WhatsApp the moment the live launch starts so waitlists, pre-orders and FAQs do not sit in comments.
Related pageA live selling journey on WhatsApp
This is a product walkthrough, not a live account. Choose an industry, tap Buy on WhatsApp, then move through the conversation.
Industry
Device Demo — Live Now
Product
Premium Watch
₹4,999
A live electronics demo creates spec questions. WhatsApp qualifies the buyer, sends payment or COD options, then continues with order and warranty updates.
Tap Buy on WhatsApp to start the conversation.
- Product selected
- Quantity
- Customer details
- Payment
- Order confirmed
Live commerce is more powerful when everything is connected
Ominiflow is not trying to replace the platforms businesses use to livestream. Instagram, YouTube, Facebook and in-store cameras already reach the audience.
Ominiflow becomes the automation and customer-conversion layer around live commerce.
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01
Live video
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02
WhatsApp
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03
Ominiflow automation
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04
CRM
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05
Payment
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06
Order
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07
Customer follow-up
From conversation to conversion
WhatsApp-first customer journey
The live stream creates attention. WhatsApp is where questions, orders and follow-ups actually complete.
Learn moreAutomation
Chatbots, keyword flows and event-based sequences handle the repetitive middle of a live-selling spike.
Learn moreCRM & customer data
Every interested viewer can become a contact with conversation history — not a comment that disappears.
Learn moreStructured WhatsApp Flows
Collect product choice, quantity and customer details inside WhatsApp instead of a leaky web form.
Learn moreBusiness workflows
Connect live interest to order updates, COD confirmation, support and repeat-purchase sequences.
Learn moreLead management
Assign hot chats to sales, keep notes on the contact, and continue the conversation after the stream ends.
Learn moreFollow-up automation
Reach people who clicked through from the live session but did not finish the order.
Learn moreEcommerce integrations
Use Shopify, WooCommerce and payment-link workflows that already exist in Ominiflow — not a separate live-shopping app.
Learn moreWhere live commerce actually converts
This is a conceptual funnel — not a performance claim. Ominiflow automates the middle and bottom: WhatsApp conversations, qualified leads, orders and follow-up.
Live commerce FAQ
What is live commerce?
Live commerce is selling products during a live video. Viewers watch a host present items in real time, ask questions, and buy while the stream is running — or immediately after, in a conversation that continues the same intent.
How does live video selling work?
A seller goes live on Instagram, YouTube, Facebook or another video platform, shows products, and answers questions. Interested viewers then start a WhatsApp chat via a CTA, QR code or campaign link to complete product selection, details and payment.
What is a live commerce platform?
A live commerce platform connects the live-video moment to a buying workflow. Ominiflow is the automation and conversion layer: WhatsApp conversations, chatbots, Flows, CRM and order follow-ups around the livestream you already run.
How can WhatsApp be used for live commerce?
WhatsApp is where the viewer becomes a customer. During or after a live stream, people tap a WhatsApp link, ask about the product, share order details, and receive payment or catalog messages in one thread.
Can customers buy products through WhatsApp after watching a live stream?
Yes. After the live video, customers can continue in WhatsApp — confirm the product, complete a Flow, receive a payment or store link, and get order updates. The livestream itself stays on the video platform.
How does Ominiflow automate live commerce?
Ominiflow does not host the live video. It automates what happens after a viewer shows interest: product FAQs, qualification, WhatsApp Flows, payment links, CRM capture and follow-up sequences on the official WhatsApp Cloud API.
Can live commerce be connected to CRM?
Yes. Interested viewers who message WhatsApp can be stored as leads or customers with full chat history, then synced to Zoho, HubSpot or another CRM already connected to Ominiflow.
Is live commerce suitable for small businesses?
Yes. A small team can go live on a familiar video app, put a WhatsApp QR or link on screen, and let Ominiflow handle common questions and follow-ups so the host is not typing every reply.
What is the difference between video commerce and live commerce?
Video commerce includes any shopping journey that starts from recorded or live video. Live commerce is the real-time subset: a host, a live audience, and conversion while attention is highest. Ominiflow supports the WhatsApp side of that live journey.
Ready to turn live engagement into real business?
Connect live video selling with WhatsApp, automation and CRM using Ominiflow.