WhatsApp Marketing Software
& Marketing Tool
Run compliant WhatsApp marketing campaigns on the official Cloud API — broadcasts, CTWA ads, segments, and reply analytics. Built for Indian D2C, BFSI, and agencies that need results without Meta fee markup.
Template broadcasts
Send Meta-approved Marketing templates to opted-in lists — schedule, segment, and track delivery, reads, and replies.
Click-to-WhatsApp ads
Route Meta and Google ad clicks into WhatsApp conversations with pre-filled CTAs and bot qualification flows.
Audience segments
Filter by purchase history, tags, CRM stage, or Shopify cohorts before every campaign — no spreadsheet exports.
Campaign analytics
Delivery rate, read rate, reply rate, and conversion tracking per template and segment.
Opt-in & compliance
Consent capture at checkout, STOP handling, and quality-rating guardrails so marketing sends stay green.
Shopify & CRM hooks
Trigger cart recovery, festival promos, and win-back flows from Shopify, Zoho, or webhooks.
Why teams switch from AiSensy, WATI, or Interakt
Ominiflow passes Meta conversation fees at cost — no hidden markup on marketing sends. You get the same template broadcasts and CTWA flows, plus native Zoho CRM and Shopify integrations that middleware stacks struggle to match at volume.
Compare providers: WATI vs AiSensy vs Ominiflow · Best WhatsApp API provider India
FAQ
What is WhatsApp marketing software?
WhatsApp marketing software lets businesses run compliant promotional campaigns on the official WhatsApp Business API — template broadcasts, click-to-WhatsApp ads, and lifecycle promos to opted-in contacts, with delivery and reply analytics.
Is WhatsApp marketing legal in India?
Yes, when contacts opt in and you use Meta-approved Marketing templates outside the 24-hour service window. Unsolicited bulk messaging via unofficial tools violates WhatsApp policy and risks number bans.
WhatsApp marketing tool vs WhatsApp Business App?
The free Business App suits manual replies to small lists. WhatsApp marketing software on the API supports thousands of opted-in contacts, team inbox, automation, CRM sync, and compliant template broadcasts.
How much does WhatsApp marketing cost?
Meta charges per 24-hour Marketing conversation window (India ~₹0.86 as of 2026 — verify live rates). Ominiflow platform plans start at ₹15,000/year with Meta fees at cost and no contact caps.
Can I send promotional WhatsApp messages without getting banned?
Use the official API, collect documented opt-in, submit Marketing templates for approval, monitor quality rating, and throttle sends if engagement drops. See our promotional message templates and broadcast limits guide.
Launch your first WhatsApp marketing campaign
Template approval, opt-in capture, and broadcast setup — we walk you through on onboarding.
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