Build awareness
Help new leads learn who you are after they opt in — product stories, catalog drops, and CTWA follow-up.
Message categories
Marketing messages
WhatsApp marketing messages are approved promotional templates sent to customers who opted in — new products, offers, cart recovery, loyalty, and click-to-WhatsApp ad follow-ups. They sit outside the free service window and bill at Meta’s marketing rate.
Nurture relationships from first opt-in to repeat purchase. Drive interest, conversion, and re-engagement with promotional WhatsApp marketing messages that customers actually open.
98%
Typical open rates on opted-in WhatsApp lists
Typical open rates on opted-in WhatsApp lists
15–28%
Cart recovery range we see on well-timed templates
Cart recovery range we see on well-timed templates
₹0
BSP markup on Meta marketing fees
BSP markup on Meta marketing fees
What are WhatsApp marketing messages?
WhatsApp marketing messages are business-initiated promotional templates on the WhatsApp Business Platform. After a customer opts in, you can send approved Marketing templates for new products, price drops, recommendations, loyalty offers, abandoned carts, and click-to-WhatsApp ad follow-up. They are not the same as order updates (utility) or replies inside a customer-started chat (service).
Ominiflow helps teams collect marketing consent, submit templates, segment lists, schedule broadcasts, and hand replies to sales in a shared inbox. Meta conversation fees for marketing are passed through at cost — no BSP markup. Cold blasting numbers you never obtained consent for is against Meta policy and will tank quality rating.
Last updated: August 2026
Drive sales
Put offers, recommendations, and shop links in a thread people already check dozens of times a day.
Build loyalty
Birthday codes, VIP drops, and value-first content that keeps opted-in customers coming back.
Re-engage
Win back lapsed buyers, abandoned carts, and quiet subscribers without starting from a cold list.
Fuel growth with full-funnel marketing messages
Engage your audience at every stage of the customer journey — on one Cloud API number, with the same contact record sales and support already use.
Build awareness
Once someone opts in, you can start personalized marketing messages so they actually remember your brand — not another ignored email.
- Share new products or services with catalog cards and images
- Nurture leads from forms, QR codes, and landing pages
- Follow up on Ads That Click to WhatsApp while intent is still hot
Drive sales
Spark conversion with messages that announce deals or share promotions — only to people who asked to hear from you.
- Make product recommendations from Shopify or your catalog
- Announce a price drop or restock to waitlists
- Send targeted offers by segment, city, or last purchase
- Offer assisted selling — a bot qualifies, an agent closes
Retarget to re-engage
Revive people who visited, added to cart, or stopped buying — with marketing templates that respect opt-in and quality limits.
- Revive an abandoned cart with a product card and checkout link
- Renew a lapsed subscription or membership
- Share loyalty offers for customers who already trust you
- Upsell products or services after a successful order
Promote your app
Encourage customers to install or take an action in your app — deep links, referral codes, and first-session offers inside WhatsApp.
- Send install or update prompts to opted-in users
- Drive a specific in-app action with a one-tap link
Build relationships
Make marketing messages personal — name, last product, and a reason to reply — so promotional traffic still feels like a conversation.
- Birthday and anniversary discounts with a unique code
- VIP early access for high-LTV segments
- Two-way replies land in the team inbox, not a dead broadcast
Popular use cases
New product launch
Tell opted-in customers first, with images and a shop link.
Click-to-WhatsApp ads
Continue the ad conversation with a marketing template after the window.
Abandoned cart
Remind shoppers with the exact SKU they left behind.
Loyalty & VIP drops
Reward repeat buyers without blasting the whole list.
How Ominiflow runs marketing messages
- Collect and store marketing opt-in separately from order-update consent
- Submit Marketing templates and track approval status in one workspace
- Segment by Shopify tags, CRM stage, city, or last campaign reply
- Schedule broadcasts, cap frequency, and watch quality rating before you scale
- Route replies to agents with campaign UTM and product context
Explore additional message categories
Marketing, utility, authentication, and service each bill differently. Use the category that matches the job — not the one that is cheapest to sneak a promo through.
Message categories
Utility messages
During and after purchase, utility messages keep customers informed with time-sensitive updates. Fewer “where is my order?” calls, fewer missed deliveries, and a thread they already trust.
Message categories
Authentication messages
Authenticate customers quickly and safely with one-time passcodes on WhatsApp — a convenient, highly visible channel with native copy-code and one-tap buttons.
Message categories
Customer service messages
Respond promptly to user-initiated queries with your own chatbot and managed live chat. Personalized service on WhatsApp builds relationships and cuts the cost of phone and email queues.
Frequently Asked Questions
What are WhatsApp marketing messages?
Promotional templates sent to customers who opted in to marketing. They cover offers, launches, cart recovery, loyalty, and ad follow-up. They are billed at Meta’s marketing conversation rate, which is higher than utility or authentication in most countries.
Do I need opt-in for marketing messages?
Yes. Meta requires explicit marketing consent. Order-update (utility) opt-in does not automatically allow promotional templates. Store consent, honour STOP, and keep a paper trail.
Can I send marketing messages from the WhatsApp Business App?
Not at scale. The phone app is for 1:1 chat. Broadcast lists and marketing templates that survive quality review need the Cloud API. Ominiflow submits templates and sends to opted-in segments.
How are marketing messages priced?
Meta charges per marketing conversation by recipient country. Ominiflow passes those fees at cost and adds a platform subscription. See pricing for current plans — we do not invent unofficial Meta rate cards.
What happens if too many people report my broadcasts?
Quality rating drops, delivery is limited, and in bad cases the number is restricted. Pause marketing, send only useful utility to engaged users, fix targeting, and wait before you resume at lower volume.
Ready to send WhatsApp marketing messages?
Start with an opted-in list, one approved template, and a segment you already trust. We help with template copy and the first campaign.
Free setup · Full platform access · No markup on Meta fees
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