Products
WhatsApp products for the full customer journey
Send the right conversation category, run OTP and inbox on Cloud API, and add POS or HRMS when you want the same vendor for billing and people ops.
Conversation categories
Marketing, utility, authentication, and service — the same slugs Meta uses, explained for teams that have to pick a template type and a budget line.
Marketing messages
Nurture relationships from first opt-in to repeat purchase. Drive interest, conversion, and re-engagement with promotional WhatsApp marketing messages that customers actually open.
Utility messages
During and after purchase, utility messages keep customers informed with time-sensitive updates. Fewer “where is my order?” calls, fewer missed deliveries, and a thread they already trust.
Authentication messages
Authenticate customers quickly and safely with one-time passcodes on WhatsApp — a convenient, highly visible channel with native copy-code and one-tap buttons.
Customer service messages
Respond promptly to user-initiated queries with your own chatbot and managed live chat. Personalized service on WhatsApp builds relationships and cuts the cost of phone and email queues.
Platform and sibling products
Live Commerce
Turn live-video viewers into WhatsApp conversations, leads and orders.
WhatsApp OTP
Authentication messages and verification API for login, signup, and 2FA.
Marketing platform
Broadcasts, CTWA tracking, and lifecycle campaigns on Cloud API.
Customer service inbox
Shared inbox, chatbots, and live agents for service messages.
Sales on WhatsApp
Lead qualification, CRM sync, and follow-ups on one number.
OminiFlow POS
Cloud GST billing — separate product, same company.
Ominiflow HRMS
Attendance, leave, and payroll — separate login from WhatsApp API.
Frequently Asked Questions
What products does Ominiflow offer on WhatsApp?
A WhatsApp Cloud API platform for marketing, utility, authentication, and service conversations — plus OTP API, shared inbox, chatbots, and CRM. OminiFlow POS and Ominiflow HRMS are separate products with their own logins.
What are conversation categories?
Meta’s four billing types for WhatsApp Business Platform messages: Marketing, Utility, Authentication, and Service. Each has different template rules and country rates.
Build better customer relationships on WhatsApp
Ominiflow is an independent Cloud API platform — not affiliated with Meta. Free setup, Meta fees at cost.
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