Welcome Message Template
First-touch Marketing or Utility welcome after opt-in — sets expectations, shares support hours, and offers chatbot menu entry.
Send immediately after checkout opt-in or CTWA ad conversation start. Marketing category if mentioning offers; Utility if purely transactional onboarding.
Include opt-out language for Marketing: "Reply STOP to unsubscribe."
Sample Template Copy
Welcome to {{1}}, {{2}}! 👋
You're now subscribed to updates on WhatsApp.
Here's what you can do:
• Track orders
• Get offers
• Chat with support
Reply MENU anytime.
Variables: {{1}} brand_name, {{2}} customer_name