WhatsApp Opt-In Compliance for India
Collect valid marketing consent at checkout, on website, via WhatsApp In-App Signup deep links, and CTWA — DPDP Act considerations and Meta policy alignment.
India DPDP Act 2023 requires purpose-limited consent. Meta additionally requires opt-in proof for Marketing template sends during audits. Prefer Meta In-App Signup or checkout checkboxes over purchased contact lists.
How It Works
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1
Explicit checkbox consentUnchecked by default; clear "WhatsApp updates" language.
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Use In-App Signup on websiteOfficial wa.me/…/signup/… deep link with privacy policy URL and optional promo code.
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Link privacy policyState how phone number is used and opt-out method.
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Record consent timestampStore opt-in source and time in CRM or Ominiflow contact record.
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Honor STOP repliesAuto-suppress Marketing templates on opt-out keywords.