WhatsApp Quality Rating — Green, Yellow, Red
How Meta calculates quality rating, what triggers Yellow/Red status, and recovery steps to restore Marketing send capacity.
Quality rating is per phone number. Red status can pause all Marketing template sends until Meta review. Never buy WhatsApp number lists — instant Red flag.
How It Works
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1
Monitor dashboard dailyOminiflow shows current rating and recent block/report events.
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2
Identify root causeBad list (non-opt-in), wrong category, frequency fatigue, or irrelevant content.
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3
Pause Marketing sendsSwitch to Utility-only while investigating Red status.
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4
Clean opt-in listRemove numbers with repeated undelivered or blocked status.
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5
Recover graduallyResume small batches to engaged segments; rating improves over 7 days.