How to Get WhatsApp Templates Approved
Meta template approval rules for Utility, Marketing, and Authentication — category selection, variable formatting, and rejection fixes.
Common rejection reasons: wrong category (Marketing copy in Utility), URL in Authentication template, missing opt-out in Marketing, variable sample mismatch.
Pre-load sample values that match real use — "Rahul" not "John" for Indian audience templates.
How It Works
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1
Choose correct categoryUtility = transaction updates. Marketing = promotions. Authentication = OTP only.
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2
Format variables correctlyUse {{1}}, {{2}} sequential placeholders — no gaps, no named variables in submission.
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3
Avoid policy triggersNo exaggerated claims, no prohibited products, minimal emoji in Utility templates.
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4
Submit via OminiflowCreate template in dashboard; Meta reviews automatically.
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5
Fix rejections fastRead rejection reason, edit copy, resubmit — do not spam identical resubmissions.