Where is my order calls
Proactive tracking updates reduce support load when triggered from your dispatch system.
Logistics · WhatsApp API
WhatsApp Business API for Logistics & Courier
WhatsApp API for logistics sends shipment alerts, rider ETAs, delivery confirmations, and COD verification. Delivery events must come from your TMS or rider app via API or webhook — Ominiflow does not track parcels by itself.
Shipment tracking, delivery ETAs, failed delivery recovery, and COD confirmation for last-mile logistics teams across India and the GCC — higher read rates than SMS for many routes, when customers have WhatsApp.
98%
Tracking message opens
Tracking message opens
30%
Fewer WISMO calls
Fewer WISMO calls
22%
Faster COD confirm
Faster COD confirm
15%
Lower failed delivery
Lower failed delivery
Is WhatsApp better than SMS for delivery updates?
WhatsApp API for logistics sends shipment alerts, rider ETAs, delivery confirmations, and COD verification. Delivery events must come from your TMS or rider app via API or webhook — Ominiflow does not track parcels by itself.
WhatsApp often achieves higher open rates and supports buttons for confirm and reschedule actions. SMS still matters for customers without WhatsApp or in low-data scenarios — many logistics teams use both.
Last updated: September 2026
Challenges We Solve
Failed delivery loops
Instant re-schedule links on WhatsApp recover attempts — customer must respond for the slot to stick.
Key Benefits
- ✓ Out-for-delivery and delivered notifications
- ✓ COD confirm and cancel flows
- ✓ Address verification via chat
- ✓ B2B dealer dispatch alerts
Platform Features
Tracking Templates
AWB, ETA, and rider contact in Utility messages.
Exception Handling
Failed delivery → customer selects reattempt slot in chat.
Use Cases
Last-mile COD
Out for delivery → COD confirm YES/NO → delivered proof photo or OTP.
Related guides
Frequently Asked Questions
Is WhatsApp better than SMS for delivery updates?+
WhatsApp often achieves higher open rates and supports buttons for confirm and reschedule actions. SMS still matters for customers without WhatsApp or in low-data scenarios — many logistics teams use both.
How do tracking messages get triggered?+
Your TMS, OMS, or rider app sends shipment events to Ominiflow via API or webhook. Each status change maps to a Utility template. Without that integration, updates are manual or batch uploads.
Can riders chat with customers on WhatsApp?+
Riders typically use your dispatch app; customers get automated updates from the business number. Direct rider-customer chat on the brand number is possible via the team inbox but is uncommon for high-volume last-mile.