Fashion D2C: COD Verification & Cart Recovery (Anonymized)
Jaipur-based ethnic wear brand on Shopify cut COD RTO and recovered carts with Cloud API templates, VIP drops, and a shared inbox — brand name withheld.
Last updated: 2026-07-06
32%
Sales increase (Q1)
14%
COD RTO (from 22%)
19%
Cart recovery CVR
74%
Checkout opt-in
The Challenge
A premium ethnic wear D2C brand (₹1.2–1.6 crore monthly GMV) relied on Instagram for demand but struggled with cart abandonment, COD RTO, and support scattered across agents' personal WhatsApp numbers.
The Solution
Migrated to Ominiflow on WhatsApp Cloud API with Shopify webhooks. Checkout opt-in, abandoned cart sequence, COD YES/CANCEL before dispatch, and VIP early-access broadcasts. Support moved to a shared inbox.
"WhatsApp became our retention channel — not another ad surface. COD confirmation alone paid for the platform in the first month."