Click-to-WhatsApp Ads Playbook
Meta CTWA campaign setup, chatbot greeting optimization, CPL benchmarks by vertical, and retargeting sequences for coaching, real estate, travel, and D2C.
WhatsApp-first acquisition guide for performance marketers. Covers Ads Manager configuration, audience strategy, and post-click conversation design.
Key sections
- CTWA vs lead form vs landing page — CPL benchmarks (India 2026)
- Greeting message A/B tests that improved reply rate 2.3×
- Chatbot qualification flows for 5 verticals with flow diagrams
- Retargeting: ad click → no reply → 24h follow-up template sequence
- Attribution: connecting Meta pixel events to CRM closed-won
- Budget pacing during admission season and festive sale windows
Includes creative brief templates for ad copy that complies with Meta messaging policies.