Events Company: Registration Journeys (Anonymized)
Bangalore events agency used CTWA retargeting and speaker broadcasts for a tech summit — brand anonymized.
Last updated: 2026-05-08
3×
Paid registrations vs prior year
94%
Broadcast open rate
₹412
Final CPL (from ₹890)
812
Seats sold
The Challenge
Annual summit stalled weeks before the date. Email fatigued the list; paid social CPL climbed.
The Solution
CTWA opt-in, segment broadcasts for speakers/agenda, abandoned registration recovery, and last-72-hour urgency sequences.
"WhatsApp did what email could not — create FOMO in real time during speaker reveals."