Abandoned Cart Recovery Template
Three-step cart recovery sequence for Shopify and WooCommerce — product image header, gentle reminder, and optional discount on final touch.
Send T+1 hour after cart abandon as Utility if customer initiated checkout with opt-in. Include product thumbnail in template header for higher tap-through.
Follow with T+24h social proof message and T+72h optional Marketing template with discount code for carts above your AOV threshold.
Sample Template Copy
Hi {{1}}, you left something in your cart! 🛒
*{{2}}* is waiting for you.
Complete your order before it sells out:
{{3}}
Reply HELP for support.
Variables: {{1}} customer_name, {{2}} product_name, {{3}} checkout_url