How do I send promotional WhatsApp messages?
Promotional WhatsApp messages that stay compliant: opt-in, marketing templates, copy examples, and how to send a message on WhatsApp from Ominiflow. Send an approved marketing template on WhatsApp Cloud API to people who opted in. Do not use a personal phone or a purchased CSV.
Last updated: 26 October 2026
To send promotional WhatsApp messages, use an opted-in list and a Meta-approved marketing template on Cloud API. “Send a message on WhatsApp” from a personal phone to a purchased CSV is how accounts get banned. The Business app can message people who already chat with you, and it can broadcast to 256 contacts who saved your number. It cannot legally or reliably run a sale to thousands. This page is the compliant send — plus copy you can put in the template.
Campaign quality: boost sales with marketing messages · safety: bulk without a ban.
What counts as promotional
| Message | Category | Can you start the chat? |
|---|---|---|
| Sale, coupon, new drop, “we miss you 20% off” | Marketing | Yes, with opt-in + approved template |
| Order packed, appointment tomorrow | Utility | Yes, as a utility template — do not add a discount |
| Reply inside 24 hours of their message | Service | Free-form is allowed in that window |
| Cold “Hi, visit our store” from a personal SIM | Spam | No |
India marketing templates are about ₹0.86 per delivered conversation. Utility is about ₹0.115. Putting a sale inside a utility template gets the template rejected and the quality rating hurt.
How to send a promotional message (official path)
- Collect WhatsApp opt-in: checkout box, form, or In-App Signup. Email consent is not enough.
- Write a marketing template: who you are, the offer, one button (Shop / View / Call). Submit it in WhatsApp Manager or Ominiflow.
- Wait for Meta approval. Do not send the same text as a session message to people who never wrote you.
- Upload or sync the segment. Scrub landlines and people who replied STOP.
- In Ominiflow: Campaigns → template → segment → send or schedule.
- Watch block rate. Pause near 1%. That is the real “send a message on WhatsApp” workflow for a brand.
Copy that gets a reply
Hello {{1}}, {{2}} is back in your size. Extra 10% till midnight IST with code {{3}}. Tap Shop to check out — or reply STOP to leave the list.
Hello {{1}}, your cart still has {{2}}. We can hold it till {{3}} tonight. Tap Pay to complete, or reply 2 if you want a different size.
Name, offer, deadline, one tap, opt-out. More on structure: formal WhatsApp message. Volume: 100 at once · 500–100,000.
How to send one message (not a campaign)
If you only need to message one person who already chats with you: open the thread on the phone, Business Web, or the Ominiflow inbox and type. That search — “send a message on WhatsApp” — is often this simple. The promotional version is the campaign path above.
FAQ
How do I send promotional WhatsApp messages? expand_more
Use Cloud API, a documented opt-in, and an approved marketing template. Do not blast a personal WhatsApp to a bought list.
How do I send a message on WhatsApp for business? expand_more
One open chat: type in the official inbox. A list or an offer you start: marketing template on Cloud API.
Are promotional WhatsApp messages free? expand_more
No. Marketing templates are billed by Meta when delivered. India is about ₹0.86 each, plus your platform plan.
