What did WhatsApp announce at Conversations 2024?
At Conversations São Paulo, WhatsApp announced AI for FAQs and follow-ups, Meta Verified for businesses in India and three other markets, and one-tap calling to larger businesses — here is what each means for your brand. AI tools for business FAQs, ad creation, and follow-ups; Meta Verified on the Business app in India, Brazil, Indonesia, and Colombia; and one-tap calling to larger businesses.
Last updated: 6 July 2026
June 6, 2024 — At the global Conversations event in São Paulo, WhatsApp announced a bundle of business-focused upgrades: AI tools for faster customer answers and smarter follow-ups, Meta Verified rolling out on the WhatsApp Business app, and one-tap calling to larger businesses. India is among the first four countries for Meta Verified — making this especially relevant for brands building trust on WhatsApp.
Here is a full breakdown of each announcement from the official WhatsApp Blog, and how it connects to the WhatsApp Business API stack platforms like Ominiflow help you run at scale.
Too long? Start here
- AI tools: FAQ deflection, ad creation assist, opt-in follow-ups (cart recovery)
- Meta Verified: India in first wave — trust badge on Business app
- One-tap calling: Voice inside chat for complex requests (testing phase)
- Business API path: Custom bots, CRM, scale — integration guide
- India relevance: First Meta Verified markets include India
AI tools for businesses on WhatsApp
WhatsApp framed AI as a way to help businesses answer common questions faster and drive discovery — without replacing the human touch when complexity spikes.
Instant answers to popular questions
Businesses can use AI on their most frequently asked questions, so customers get the help they need quickly. This maps closely to what many brands already build with WhatsApp chatbots — FAQ deflection, order status, store hours, and routing to agents when needed.
AI-assisted ad creation
WhatsApp is integrating AI tools to create ads for Instagram or Facebook from the business workflow. For D2C and local brands already running Click-to-WhatsApp campaigns, this lowers the creative barrier between messaging and paid acquisition.
Smarter customer follow-ups
AI will also help businesses follow up with customers who opted in — for example:
- Reminding shoppers they left an item in their cart
- Offering a discount on a purchase they have been considering
These are classic WhatsApp automation playbooks — cart recovery, browse abandonment, and promotional nudges — now being productised natively inside Meta's business tooling. Teams on the Business API can already run similar flows with template messages, webhooks, and CRM triggers through a BSP.
Meta Verified comes to WhatsApp Business
WhatsApp began rolling out Meta Verified on the WhatsApp Business app in four countries:
- Brazil
- India
- Indonesia
- Colombia
When you see a Meta Verified badge, it means the business has registered its information with Meta and receives impersonation protection. Verified businesses also get:
- Enhanced account support from Meta
- Multi-device access so employees can use WhatsApp across devices
- The same verified badge on their WhatsApp Channel and custom WhatsApp page shareable on social media and the web
Meta said it plans to expand Meta Verified to more businesses and countries over time. For Indian brands fighting fake accounts and copycat storefronts, the badge is a trust signal customers increasingly expect — related to but distinct from the WhatsApp blue tick / official business verification path on the API.
One-tap calling to larger businesses
For complex requests — a multi-leg travel itinerary, opening a new bank account, insurance claims — text alone may not be enough. WhatsApp introduced the ability to call larger businesses in one tap directly inside the chat.
- Customers tap to start a voice call without dialling a separate number
- WhatsApp began testing the feature and planned expansion to more businesses over the coming months
This aligns with Meta's broader WhatsApp Business Calling API roadmap — voice inside the same thread as messages, templates, and chat history. Banks, travel agencies, and telcos are natural early adopters.
What this means if you use Ominiflow
These announcements sit across two layers of the WhatsApp business stack:
| Feature | WhatsApp Business app | WhatsApp Business API + Ominiflow |
|---|---|---|
| AI FAQ / follow-ups | Native AI tooling in app | Custom chatbots, flows, cart recovery, CRM triggers |
| Meta Verified badge | Subscription in select countries | Official API onboarding + business verification |
| Business calling | One-tap to large businesses (testing) | Business Calling API for inbound/outbound voice |
| Scale & team inbox | Limited multi-device | Multi-agent routing, analytics, integrations |
Small merchants may start on the Business app with Meta Verified. As volume, automation, and integrations grow, most brands graduate to the WhatsApp Business API — where Ominiflow provides templates, chatbots, broadcasts, Shopify/CRM connectors, and agent workflows without per-message platform markups.
Why India matters
India is WhatsApp's largest market and was named in the first wave of Meta Verified on the Business app. Combined with India's rapid adoption of WhatsApp for commerce, support, and UPI-adjacent flows, these tools reinforce that WhatsApp is the default business channel — not an optional add-on.
Brands competing on trust should plan for verified identity, fast AI-assisted first responses, and voice escalation paths — whether through Meta's native features or a full API stack.
FAQ
What is Meta Verified on WhatsApp? expand_more
A subscription badge showing a business registered its information with Meta, with impersonation protection, enhanced support, and multi-device access for employees.
Is Meta Verified available in India? expand_more
Yes. India was among the first four launch countries alongside Brazil, Indonesia, and Colombia.
What AI features did WhatsApp announce for businesses? expand_more
AI for popular FAQ answers, AI-assisted ad creation for Instagram/Facebook, and AI-powered follow-ups like cart reminders and discount offers.
Can customers call businesses on WhatsApp? expand_more
WhatsApp began testing one-tap calling to larger businesses in chat. Broader business voice is also available via the WhatsApp Business Calling API.
Do I need the Business API for AI chatbots? expand_more
Native AI in the Business app covers basics. For custom flows, CRM integration, and high-volume automation, the Business API with a platform like Ominiflow is the scalable path.
Bottom line
WhatsApp's 2024 Conversations announcements double down on the business channel: AI for speed, Meta Verified for trust, and calling for complexity. India is in the first Meta Verified wave. Whether you are on the Business app today or scaling through the API tomorrow, the direction is clear — customers expect instant, verified, multi-modal WhatsApp experiences.
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Source: WhatsApp Blog — Introducing AI Tools, Meta Verified and More for Businesses on WhatsApp (June 6, 2024). Original Ominiflow editorial with business context added.
Updated July 2026.
