WhatsApp Message Templates
Copy-paste template text for Meta approval. Each sample follows 2026 WhatsApp Business Platform category rules — Utility for transactional updates, Marketing for promotional sends with opt-in.
Abandoned Cart Recovery Template
Three-step cart recovery sequence for Shopify and WooCommerce — product image header, gentle reminder, and optional discount on final touch.
Diwali Festival Offer Template
Marketing template for Diwali sale announcements — festive greeting, offer details, and shop-now CTA for opted-in D2C subscriber lists.
OTP Verification Template
Authentication template for login, signup, and transaction verification — Meta-approved OTP format with expiry notice.
Appointment Confirmation Template
Utility template confirming booked appointment with date, time, location, and reschedule option for clinics, salons, and service businesses.
COD Order Confirmation Template
Utility template asking customer to confirm or cancel COD order — reduces RTO for Indian D2C brands before dispatch.
Order Shipped Notification Template
Utility template with courier name, tracking ID, and estimated delivery — standard post-fulfillment update for D2C order lifecycle.
Payment Reminder Template
Utility template for pending invoice, EMI, or fee collection with amount due, due date, and Razorpay payment link.
Welcome Message Template
First-touch Marketing or Utility welcome after opt-in — sets expectations, shares support hours, and offers chatbot menu entry.
Post-Purchase Feedback Template
Request product or service rating after delivery or appointment — drives Google reviews and NPS collection on WhatsApp.
Cart Recovery with Discount Template
Final-touch Marketing template offering limited-time discount for high-value abandoned carts — use after Utility reminders did not convert.
Holi Festival Greeting Template
Marketing template for Holi sale and greeting campaigns — colorful seasonal copy for apparel, sweets, and home decor D2C brands.
Black Friday Sale Template
High-urgency Marketing template for Black Friday and Cyber Monday — early access for VIP segments and public sale announcement.
Loan Approval Message Template
Utility template notifying customers their loan is approved — amount, tenure, disbursement timeline, and document checklist.
Event Invitation WhatsApp Message
Marketing template for webinars, store launches, weddings, and corporate events — event details, RSVP CTA, and calendar reminder hook.
Payment Confirmation Message Template
Utility template confirming payment received — transaction reference, amount, date, and optional receipt download link.
EMI Reminder & Bounce Message Template
Utility template for EMI due reminders and bounce notifications — amount, due date, late fee warning, and payment link.
Promotional WhatsApp Message Template
Marketing template for sale announcements, new arrivals, and limited-time offers — headline, discount, expiry, and shop-now CTA.
Credit Card Payment Reminder Template
Utility template reminding cardholders of payment due — minimum due, total outstanding, due date, and secure payment URL.
Flight Delay Notification Template
Utility template for flight delay and schedule change alerts — flight number, original time, revised time, gate, and rebooking link.
Loan Offer Message Template
Marketing template for pre-approved loan offers — eligible amount, interest rate, tenure, and one-tap application link.
Flight Status WhatsApp Message
Utility template for proactive flight status updates — on-time, delayed, boarding, and landed notifications with terminal and baggage belt info.
Tuition Classes WhatsApp Message
Utility template for class schedule, fee due, and exam reminder messages for coaching centres, tutors, and ed-tech platforms.
FAQ
How long does Meta template approval take?
Utility templates often approve in minutes to 24 hours. Marketing templates may take 24–48 hours. Rejected templates include a reason — edit copy and resubmit from Ominiflow.
Can I edit these templates before submitting?
Yes. Use samples as starting points. Keep variable placeholders {{1}}, {{2}} intact and match category (Utility vs Marketing) to message purpose.