Template Library

WhatsApp Message Templates

Copy-paste template text for Meta approval. Each sample follows 2026 WhatsApp Business Platform category rules — Utility for transactional updates, Marketing for promotional sends with opt-in.

E-commerce

Abandoned Cart Recovery Template

Three-step cart recovery sequence for Shopify and WooCommerce — product image header, gentle reminder, and optional discount on final touch.

Seasonal

Diwali Festival Offer Template

Marketing template for Diwali sale announcements — festive greeting, offer details, and shop-now CTA for opted-in D2C subscriber lists.

Authentication

OTP Verification Template

Authentication template for login, signup, and transaction verification — Meta-approved OTP format with expiry notice.

Healthcare & Services

Appointment Confirmation Template

Utility template confirming booked appointment with date, time, location, and reschedule option for clinics, salons, and service businesses.

E-commerce

COD Order Confirmation Template

Utility template asking customer to confirm or cancel COD order — reduces RTO for Indian D2C brands before dispatch.

E-commerce

Order Shipped Notification Template

Utility template with courier name, tracking ID, and estimated delivery — standard post-fulfillment update for D2C order lifecycle.

Finance & Services

Payment Reminder Template

Utility template for pending invoice, EMI, or fee collection with amount due, due date, and Razorpay payment link.

Onboarding

Welcome Message Template

First-touch Marketing or Utility welcome after opt-in — sets expectations, shares support hours, and offers chatbot menu entry.

E-commerce

Post-Purchase Feedback Template

Request product or service rating after delivery or appointment — drives Google reviews and NPS collection on WhatsApp.

E-commerce

Cart Recovery with Discount Template

Final-touch Marketing template offering limited-time discount for high-value abandoned carts — use after Utility reminders did not convert.

Seasonal

Holi Festival Greeting Template

Marketing template for Holi sale and greeting campaigns — colorful seasonal copy for apparel, sweets, and home decor D2C brands.

Seasonal

Black Friday Sale Template

High-urgency Marketing template for Black Friday and Cyber Monday — early access for VIP segments and public sale announcement.

Finance & BFSI

Loan Approval Message Template

Utility template notifying customers their loan is approved — amount, tenure, disbursement timeline, and document checklist.

Events & Marketing

Event Invitation WhatsApp Message

Marketing template for webinars, store launches, weddings, and corporate events — event details, RSVP CTA, and calendar reminder hook.

Finance & E-commerce

Payment Confirmation Message Template

Utility template confirming payment received — transaction reference, amount, date, and optional receipt download link.

Finance & BFSI

EMI Reminder & Bounce Message Template

Utility template for EMI due reminders and bounce notifications — amount, due date, late fee warning, and payment link.

Marketing

Promotional WhatsApp Message Template

Marketing template for sale announcements, new arrivals, and limited-time offers — headline, discount, expiry, and shop-now CTA.

Finance & BFSI

Credit Card Payment Reminder Template

Utility template reminding cardholders of payment due — minimum due, total outstanding, due date, and secure payment URL.

Travel

Flight Delay Notification Template

Utility template for flight delay and schedule change alerts — flight number, original time, revised time, gate, and rebooking link.

Finance & BFSI

Loan Offer Message Template

Marketing template for pre-approved loan offers — eligible amount, interest rate, tenure, and one-tap application link.

Travel

Flight Status WhatsApp Message

Utility template for proactive flight status updates — on-time, delayed, boarding, and landed notifications with terminal and baggage belt info.

Education

Tuition Classes WhatsApp Message

Utility template for class schedule, fee due, and exam reminder messages for coaching centres, tutors, and ed-tech platforms.

FAQ

How long does Meta template approval take?

Utility templates often approve in minutes to 24 hours. Marketing templates may take 24–48 hours. Rejected templates include a reason — edit copy and resubmit from Ominiflow.

Can I edit these templates before submitting?

Yes. Use samples as starting points. Keep variable placeholders {{1}}, {{2}} intact and match category (Utility vs Marketing) to message purpose.

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